SKIL Travel masterfully combines strategic planning with creative innovation, achieving the perfect harmony between analytical expertise and artistic vision. Their team of seasoned professionals is united by a passion for designing unforgettable events that make a lasting impact. Every experience is carefully crafted to captivate, inspire, and engage audiences. From concept to execution, they blend creativity, precision, and logistics to ensure every detail exceeds expectations.
Mr. Ramanpreet Singh, Chief Growth Officer of SKIL Travel, speaks in depth about corporate events in an exclusive interview.
Technology is redefining engagement in MICE events, making experiences more immersive, interactive, and memorable. Augmented Reality (AR) and Virtual Reality (VR) are no longer just futuristic concepts – they are transforming conferences, exhibitions, and incentive travel by offering attendees multi-sensory brand interactions. Imagine a product launch where attendees don’t just see a presentation but step into a virtual space to experience the product firsthand. AI-powered matchmaking and real-time content personalisation ensure that every participant engages with relevant sessions and networking opportunities, enhancing overall satisfaction. Hybrid formats are also evolving, with high-production live-streamed events, holographic speaker appearances, and digital gamification keeping virtual attendees as engaged as those in the room. In India’s dynamic MICE landscape, the future belongs to events that do not just inform – but captivate, connect, and inspire.
Sustainability in corporate events isn’t just about reducing waste – it’s about rethinking the entire event experience to be more responsible yet engaging. Corporate events are shifting towards eco-conscious planning, where every element, from venue selection to waste management, aligns with environmental responsibility. The focus is on reducing carbon footprints by opting for green-certified venues, using digital alternatives instead of printed materials, and opting for canvas-based fabrication – ditching flex and non-recyclable materials for modular, reusable setups that reduce landfill waste without compromising creativity.
At SKIL Events, we’ve seen firsthand how businesses are moving beyond symbolic green measures to real, measurable impact. Another major trend is sustainable gifting – moving away from plastic souvenirs to gifts with purpose, such as artisanal, biodegradable, or plant-based products that attendees actually value. Smart travel planning – such as promoting EV fleets – further minimises environmental impact. Additionally, brands are integrating meaningful CSR initiatives into their events, from tree-planting drives to zero-waste policies, ensuring that experiences leave a lasting impact beyond just business. In India, where large-scale events generate significant waste, the future belongs to those who create immersive experiences while being responsible stewards of the planet.
The key to successful hybrid and virtual events isn’t just technology – it’s engagement. Businesses must move beyond one-way webinars and static live streams to create interactive, immersive experiences that keep audiences actively involved.
Hybrid events allow companies to blend the best of both worlds—the in-person networking of physical events with the convenience and scalability of virtual participation. However, engagement in a hybrid format requires thoughtful experience design. Features like live polls, interactive Q&A sessions, real-time audience matchmaking, and virtual breakout rooms ensure remote attendees feel as involved as those on-site. Gamification, AR-powered product demos, and AI-driven content personalisation can further elevate virtual participation.
At SKIL Events, we have seen that businesses leveraging hybrid models effectively do not just replicate physical events online – they reinvent engagement by ensuring every touchpoint, whether virtual or physical, is designed to captivate, involve, and inspire.
Planning large-scale MICE events across multiple locations isn’t just about logistics – it’s about creating a seamless and engaging experience for every attendee, no matter where they are. From flights to final applause, every detail matters. What works in Delhi might not land the same way in Dubai or Singapore. At SKIL Events, we once managed a leadership summit across three countries – while panel discussions engaged Indian audiences, Singapore attendees preferred fireside chats with interactive polling. The trick? Customizing engagement without losing the event’s core message.
A great event starts before attendees walk into the venue. We have learned that for a CEO flying in from London, a well-timed pickup and a hassle-free early check-in matter more than any fancy welcome kit. Flight schedules should align with human comfort – no red-eyes before crucial meetings, no long layovers that drain energy. And meals? Global event guests often struggle with local cuisine; ensuring familiar and thoughtful food options can make or break their experience. Live-streaming a keynote across multiple cities is easy. But making remote attendees feel truly involved? That takes effort. Real-time Q&A tailored for each location, on-ground moderators to bridge virtual discussions, and gamified networking ensure the event is not just viewed but experienced.
An event in Mumbai can be high-energy and fast-paced, but the same format in Tokyo might feel overwhelming. Understanding local business etiquette, expectations, and even small cultural nuances – like whether networking over cocktails is welcomed or frowned upon—can be the difference between a successful event and a tone-deaf one. Even the way a panel is structured or how a speaker engages with the audience needs cultural fine-tuning. A multi-location event is not about flawless execution on paper – it’s about making every guest feel valued, comfortable, and engaged at every touchpoint. And that’s where the real work begins.
2024 was a defining year for SKIL – a year where we did not just execute events; we crafted experiences that set new benchmarks. From global forums to large-scale association events, from high-impact product launches to 800+ pax offsites, we took on challenges of scale, complexity, and creativity – and delivered. Grateful to see the trends we set becoming the gold standard for many. But what truly matters? The moment a client tells us, “This is exactly how I imagined it” or, better yet, “This was beyond what we imagined!” That’s when we know we’ve done our job. At SKIL, events are not just about flawless execution—they are about turning imagination into reality. We do not just manage events; we become one with our clients, living their vision as our own. The best events are not just well-planned; they are felt. The excitement in the air, the seamless flow, the little surprises that create big memories – that’s what we focus on.
Our teams are built differently. Passion drives us, and “good enough” is never enough. We go all out – from curating hyper-personalized guest experiences to ensuring the smallest logistics detail is taken care of. Whether it is ensuring a VIP’s early check-in after a long flight, adjusting meal preferences last-minute, or flawlessly orchestrating multi-city events without a hitch, we thrive on delivering the extraordinary. 2025 is about taking it even further – bigger, better, and bolder. We are not just planning events; we’re setting new industry standards in ideation-to-execution, 360-degree solutions, and truly immersive engagements. At SKIL, we believe experiences should not just impress; they should stay with you.
Because in the end, people do not remember events. They remember how an event made them feel. And that’s what we create – experiences that are felt, remembered, and talked about long after they’re over.
Read more - https://voyagersworld.in/2025/03/28/people-do-not-remember-events-they-remember-how-an-event-made-them-feel-ramanpreet-singh/
